The ultimate data analysis of the horror genre

Get under the skin of over 27,000 horror movies with the most detailed data-led insights ever compiled for both horror fans and industry professionals alike.

Whether you're a filmmaker, industry professional, or a dedicated horror fan, this report provides in-depth insights into the trends, production practices, and storytelling elements that define horror cinema.

Two editions

The report come in two editions:

1. Film Fan Edition. Perfect for horror enthusiasts, this edition offers an in-depth, data-driven exploration of over 27,000 horror movies, revealing trends, character analysis, subgenres, and storytelling elements that define the genre.
2. Film Pro Edition. Designed for filmmakers and industry professionals, this edition includes comprehensive data on horror movies, downloadable charts, insights into budgets and profitability, and additional guides to help filmmakers make informed business decisions.

Film Fan Edition

Both editions include:

• The State of Horror Today. Definition of a horror movie, the current horror movie boom, global horror movie production, and the audience for horror movies.
• Production Trends. The number of horror movies made each year, their country of origin, and the percentage of horror movies in global movie production.
• Audience Demographics. The age breakdown of horror movie audiences, the gender split of viewers, and the social grade of cinema-goers who favour horror.
• Subgenres. A deep dive into eleven major horror subgenres including as slashers, monsters, torment, gore, survival and more.
• Character and Cast Analysis. Insights into the age of characters in horror scripts, survival rates by billing position, and the gender and age of top-billed actors across decades.
• Plot Elements. Exploration of common story themes like survival, revenge, and redemption, along with the typical character arcs and transformations of heroes in horror movies.
• Violence, Weapons, and Deaths. A breakdown of the types of violence depicted, the most frequently used weapons, and analysis of accidental versus premeditated deaths in horror.
• Post-production and Technical Aspects. Insights into technical choices such as shot lengths, the use of 3D, aspect ratios and shooting formats.
• Titles and Naming Conventions. Analysis of trends in horror movie titles, common words and phrases used, and the rise of puns and playful word choices in modern titles.
• Objectionable Content. A look at levels of violence, sexual content, swearing, and drug use in horror films, as well as themes that have led to censorship or controversy.
• Festivals and Awards. The performance of horror films at major film festivals, including their Oscar nominations and wins, and how critical reception compares to audience reception.
• Cultural Impact. An exploration of the most frequently broadcast horror films, how horror is referenced in podcasts and popular media, and the films that have been spoofed or parodied in pop culture.

Film Professional Edition

The Film Professional Edition includes everything mentioned above in addition to:

• Budgets. A look at the budget scales of horror movies, from micro-budget productions to big-budget blockbusters, and how these financial decisions shape the final product.
• Financial Performance and Profitability. Analysis of the correlation with financial success, including insights into the profitability of horror films across different budget levels.
• Editable Charts and Data Files. The charts and graphs from the main report are available as downloadable Excel files, allowing users to tailor the data for presentations, business plans, and personal analysis.
• Licence for Commercial Use. This edition includes a licence to use the provided data and charts in business plans and private presentations.
• Bonus report: "Making The Business Case for Horror Investment". A dedicated guide offering key insights, press quotes, and arguments to help make a compelling case for investing in horror films.
• Bonus report: "Horror Film Festival Guide". A searchable database containing detailed information on 1,000 film festivals that focus on or include horror movies, helping filmmakers navigate festival submissions and plan their distribution strategy.

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